Rodeo Dr. Fashion’s Night Out with Gourmet Food Trucks Preview for September 10, 2010

 

RODEO DRIVE ANNOUNCES A SNEAK PEAK OF

FASHION’S NIGHT OUT EVENTS

 

RETAILERS ANNOUNCE FIRST ROUND OF IN-STORE EVENTS

FOR SEPTEMBER 10, 2010 GLOBAL FASHION CELEBRATION

 

 

 

BEVERLY HILLS, Calif. —  According to the Rodeo Drive Committee, the merchants’ association organizing the legendary venue’s first foray into the global fashion phenomenon known as Fashion’s Night Out, 67 Rodeo Drive and Beverly Hills retailers have signed up to participate on Friday, September 10, 2010 from 6 p.m. to 10 p.m.  The shopping extravaganza will feature a variety of events including celebrity appearances, DJs, art installations, new product introductions, charitable shopping, anniversary events, complimentary manicures, tastings, gifts with purchase, drawings and other carnival-themed fashion events.

 

The centerpiece of the celebration will be a four-story Ferris Wheel on the 200 block of Rodeo Drive with complimentary rides for two when guests show their receipt of purchases from participating stores on September 10 — while rides last.

 

“It’s becoming the Rodeo Drive Carnivale with a chic international fashion twist,” says Kathy Gohari, regional director of Valentino and event co-chair.  “Rodeo Drive wanted to lead the way in making fashion, retail and shopping fun again for our customers, residents and visitors alike.  The celebration is rapidly expanding to include stores on Wilshire Boulevard, Beverly Drive and Brighton Way.”

 

Here’s a brief list of highlights:

 

THE ARMANI MAGIC CARPET:  This R.S.V.P.-only event hosted by Giorgio Armani will feature acclaimed actor, Samuel L. Jackson, hosting an exhibition of his favorite red carpet looks and discussing his Armani odyssey with fashion expert, Steven Cojocaru.  

 

CIRQUE DU CHANEL: Peter Philips, Global Creative Director of CHANEL Makeup, has

created an exclusive collection of nail polish called Les Khakis de CHANEL.  Visitors to the

CHANEL Boutique on Rodeo Drive will have the chance to receive a manicure at a dedicated nail bar featuring limited edition shades Le Vernis Nail Colours — Khaki Vert, Khaki Rose and Khaki Brun.

 

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OUI Wii:  LACOSTE, known worldwide for its crocodile embroidered logo, invites shoppers to enter a Wii Tennis tournament in the spirit of the U.S. Open with fun prizes and cool refreshments.

 

ALPHABET SOUP: Tod’s and Ferragamo will unveil must haves for Hollywood’s A-List.   Salvatore Ferragamo celebrates recently named creative director, Massimiliano Giornetti’s first women’s collection.  The centerpiece will be the launch of the highly anticipated W bag. Originally designed for Mrs. Wanda Ferragamo in the seventies by her daughter Fiamma, the bag was a key accessory in Massimiliano’s Fall runway show.  Just down the street, Tod’s launches a limited edition version of the brand’s signature G-Bag in the newly re-designed Tod’s Beverly Hills “home” and private VIP lounge designed by Oscar-winning set designer Dante Ferretti.

 

A GOOD CAUSE:  Two Rodeo hosts a night of shopping and giving with live entertainment on the Via Rodeo and a luxury silent auction, benefitting lifesaving medical support for Daisy Love Merrick,www.prayfordaisy.com, a local girl heroically battling cancer.  Bottega Veneta will support V-Day, a global movement to stop violence against women and girls, with 10% of the proceeds from FNO being donated. The evening will also feature a special pre-launch release of Bottega Veneta’s new Brick handbag.

 

ARTS AND CULTURE:  Coach will feature whimsical, LA-based artist, Louise Chen, who will use Coach’s limited edition Fashion’s Night Out tote as her canvas to create completely customized and off the cuff creations.  The legendary jewelry house of Mikimoto will celebrate authentic Japanese culture with New York-based calligraphy artist, Masako Inkyo, who will demonstrate magnificent Japanese calligraphy.  Shoppers will be given their own personalized masterpieces to bring home as a memento of this special occasion.

 

SPINNING:  OK, so it’s not the Tea Cup ride at Disneyland, but there will still be spinning.  Star DJs Super Mash Bros. will spin an explosive set of music and video mash-ups at Emporio Armani while Roberto Cavalli celebrates an evening of music by DJ Rick Khan – complete with Cavalli cocktails.

 

DIAMONDS:  Follow the yellow carpet into the fabled Tiffany & Co. Rodeo Drive store.  The famed jeweler partners with Vogue and Fashion Group International for the West Coast launch of the new Tiffany Yellow Diamond collection.

 

NEW NOUS:  Bally previews its Central Saint Martin’s shoe collection while Fendi will be launching their newest addition—Crazy Carats—to the Fendi timepiece collection. Lladró Boutique invites guests to the premiere of the Fall Collection where they will receive a beautiful pendant from the Talismania Collection as a gift with any purchase. Anne Fontaine will present one-of-a-kind accessories and the clever juxtaposition of glamour and androgyny in Anne’s Fall Winter 2010 Prêt-a-Porter and Accessory Collection La Banquière.

 

HAPPY BIRTHDAY:  Chopard will be showcasing their new 150th Anniversary Jewelry Collections as well as their new line of Mille Miglia Sport Watches while Ermenegildo Zegna celebrates 100 years with a preview of their new Centennial and Fall 2010 Made-to-Measure fabrics.

 

SURVIVOR:  The first fifty guests at BCBGMAXAZRIA will receive exclusive Runway Survival Kits, featuring must-have brand accessories and beauty essentials. Guests will also have the opportunity to win a Fall handbag and shop the Fall 2010 collection.

 

CASINO ROYALE:  Valentino hosts an evening in Monte Carlo. Guests are invited to ante up at the casino for an opportunity to win the new Rockstud handbag before it hits stores this Fall!

 

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WHERE THE BOYS ARE:  GEARYS Rodeo will feature a gentlemen’s lounge where guests will be offered selections of Scotch, beer and hors d’ouevres while viewing their extensive collection of Rolex and Patek Philippe timepieces.

 

OOH L.A. L.A.:  The house of Yves Saint Laurent will bring the chic of Paris to Rodeo Drive transforming its Beverly Hills boutique into an intimate Parisian lounge with the latest ready-to-wear and accessories.

 

THE FASHION CIRCUS:  Taking its cue from the first-ever four-story Ferris Wheel on the 200 block of Rodeo, GUESS presents a carnival-themed evening with DJ beats and mini-makeovers by NYX cosmetics while models showcase the new GUESS and GUESS by Marciano Collection for Fall while Westime Beverly Hills hosts a glamorous fortune teller in the VIP watch salon using “Tarot cards, numerology and pendulum methods to divine each guest’s destiny.”  Oh yes, and “a sharp-dressed monkey performing fun tricks.”

 

Cotton candy, anyone?

 

Other stores on Rodeo Drive planning a wide variety of events such as cocktail receptions, informal modeling and gifts with purchase include Avakian Geneve, Bebe, Brooks Brothers, Burberry, Christian Dior, Christofle Silver, Damiani, David Orgell, David Yurman, Dolce & Gabbana, Eres, Etro, Frette, Georg Jensen, Geox, Gucci, Harry Winston, Hermes of Paris, James Perse, Jimmy Choo, Judith Leiber, Juicy Couture, La Perla Beverly Hills, Louis Vuitton, Luxe Hotel, Maison Martin Margela, MaxMara, Michael Kors, Missoni, Miu Miu, Montblanc, Neiman Marcus, Porsche Design, Prada, Ralph Lauren, Rimowa, Saks Fifth Avenue, Sartoriani USA, Stuart Weitzman, Tourbillon, Valentino, Vertu, Vilebrequin, and the Wine Valet.

 

Stay tuned for updates on Fashion’s Night Out on Rodeo Drive via www.rodeodrive-bh.com or follow the fun at Facebook and Twitter.

 

 

About Rodeo Drive

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The City of Beverly Hills’ beautification projects, the prestigious Rodeo Drive Walk of Style® Award and the distinguished retailers all help create an unparalleled atmosphere only found on this famed street.  For more information, please visit www.rodeodrive-bh.com.

 

About Fashion’s Night Out

 

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 15, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc)

 

YUM YUM: FASHION’S NIGHT OUT ON RODEO DRIVE

TO FEATURE FAMED L.A. GOURMET TRUCKS

 

Renowned Shopping Destination Mixes Coolhaus with Koolhaas,

Kimchi with Kors and Tamales with Tiffany

 

 

BEVERLY HILLS, Calif. – Hello cupcake.  Melting for a gourmet grilled cheese or just an organic ice cream sandwich while you slip into those skinny jeans?   For one night only, Los Angeles’ renowned gourmet food trucks will line Rodeo Drive in celebration of Fashion’s Night Out, from 6-10 p.m. on Friday, September 10, 2010 adding to the famed street’s carnivale fashion theme. Border Grill Truck, Cart for a Cause, Coolhaus Ice Cream Sandwiches, Frysmith Truck, The Gastro Bus, The Grilled Cheese Truck, and SprinklesMobile will participate in the evening with over seventy-two Beverly Hills retailers hosting in-store events on Rodeo Drive, Wilshire Boulevard, Beverly Drive, Canon Drive and Brighton Way.

 

Rodeo Drive will erect the first-ever Ferris Wheel on the street, with shoppers receiving complimentary rides with proof of purchases made that day at participating retailers, while supplies last. The event will also feature Fashion Rules™, a uniquely fast-paced trivia game pairing celebrities and designers in a life size version of the board game built around the love of all things related to fashion and style.

 

Border Grill Truck:

Gourmet tacos, quesadillas, ceviches, and more from “Too Hot Tamales” Mary Sue Milliken and Susan Feniger. Bringing the modern flavors of Mexico to a neighborhood near you.

 

Cart for a Cause:

A food truck based fundraising initiative benefitting St. Vincent Meals on Wheels, the Los Angeles-based chapter of the national Meals on Wheels organization, "Cart For A Cause" travels across Los Angeles and surrounding communities, selling gourmet meals created by some of Los Angeles’s preeminent chefs.

 

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Coolhaus Ice Cream Sandwiches:

A mobile, architecturally-themed ice cream sandwich company, Coolhaus is being strategically located near the Rem Koolhaas-designed Prada store for FNO. Coolhaus offers unique and gourmet flavors hand-crafted using the finest local, organic, and all-natural ingredients and delivered in a customizable edible wrapper.

 

Frysmith Truck:

Frysmith serves fries you eat with a fork! Hand-cut potatoes and sweet potatoes are topped with kimchi and Kurobuta pork belly, all-beef Angus chili or Jidori chicken. Making fast food with a conscience, Frysmith sources humanely raised ingredients and uses only biodegradable or easily recyclable packaging. They even recycle their fry oil to fuel the truck!

 

The Gastro Bus:

The Gastrobus is family-owned ‘Roadside Bistro’ with a menu that changes according to finds at the Farmers’ Market.  Offerings include sandwiches, sweet potato fries and seasonal salads/sides. 

 

The Grilled Cheese Truck:

Initially an idea sparked at the Grilled Cheese Invitational, The Grilled Cheese Truck started MELTing through the streets of Los Angeles in the Fall of 2009.  Keeping true to the idea of Grilled Cheese as kid (and kid at heart) food, while at the same time coming up with interesting and innovating takes on the classic Bread Butter & Cheese combination, the Grilled Cheese Truck strives to use the best quality ingredients that are locally sourced whenever possible.

 

SprinklesMobile:

Sprinkles Cupcakes, The Original Cupcake Bakery, has launched the SprinklesMobile, a mobile cupcake truck that serves freshly baked cupcakes in their most popular flavors.  The SprinklesMobile can be seen rolling through the streets of Los Angeles – from the Santa Monica beach to the Walk of Fame – and the more exclusive Entourage set and film studio lots.

 

About Rodeo Drive

Rodeo Drive, internationally recognized as the intersection of fashion and entertainment, is a unique destination for both Southern California residents, as well as visitors from around the globe. The City of Beverly Hills’ beautification projects, the prestigious Rodeo Drive Walk of Style® Award and the distinguished retailers all help create an unparalleled atmosphere only found on this famed street.  For updates, visit www.rodeodrive-bh.com or follow Rodeo Drive at www.twitter.com/rodeodrivebh

 

About Fashion’s Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry’s economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion’s Night Out will return to New York City to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion’s Night Out on one night between Sept 7 and Sept 16, 2010. Fashion’s Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc).

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