Macy’s Passport 2010 in Los Angeles on September 16th Preview and Post Coverage

Macy’s Passport Glamorama 2010 theme was fantasy and magic. The show was a roaring success. The historic downtown theater was sold out and packed to the gills. This fashion show  in it’s 25th year benefiting HIV/AIDS is the largest and longest running in the country.Over the years they have raised more than 28 million dollars for the cause. The experience felt like Broadway meets the fashion world. There were wonderful performances by Grammy winning singer Macy Gray and rising star Eric Hutchinson. There were several wonderful dance numbers including a performance choreographed to medley of Madonna songs for a line designed by Madonna and her daughter. The dynamic fashion show set to music featured Tommy Hilfiger, Calvin Klein, Tracy Reese, Hugo Boss and others. With each designer the audience went wild with applause. After the show everyone was treated to a party attended by the many stars along with the shows models and dancers. The beautiful people were out in force, all for a great cause. It was quite a night  


Macy’s Passport Presents Glamorama 2010 – Los Angeles

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Macy’s Passport Presents Glamorama Comes To Los Angeles

Fashion Extravaganza Showcases Tommy Hilfiger; After-Party Features Cat Cora, Marcus Samuelsson and Nancy Silverton

Macy’s Passport Presents Glamorama 2010 four-city tour hits Los Angeles on Thursday, Sept. 16 at 8 p.m. at the Orpheum Theatre. This extraordinary event, which has wowed audiences in Minneapolis and Chicago, includes live performances by Grammy award-winning singer Macy Gray and young hit-maker Eric Hutchinson, and exemplifies this year’s Passport theme: fashion, fantasy, music, magic.

This year’s show has a new look, venue and vibe. The show opens with a theatrical fantasy created by designer Chris March – known by millions as a finalist on Season 4 of Bravo’s Project Runway. “The show will be a magical experience of high fashion set against a multidimensional theatrical production with surprises at every turn, introducing 3-D holographic effects, elements of flight, visual vistas and the newest technology by Kinect™ for Xbox 360®, all set against a larger-than-life LED video wall,” said Mike Gansmoe, Macy’s VP of special productions.

The show features a dynamic dance segment highlighting the Material Girl collection – a line exclusive to Macy’s designed by Madonna and her teenage daughter Lola. LA’s own Brian Friedman, choreographer/judge on “So You Think You Can Dance?” choreographs the dance segments for the show.

Fashion takes center stage with a special segment by Tommy Hilfiger. Also in the show are collections from Tracy Reese, Marc by Marc Jacobs, Just Cavalli, Calvin Klein, INC, Felina/Jezebel and 2(x)ist.

Following the fashion show and concert, guests will travel to the California Market Center for the luxe after-party. Macy’s Culinary Council Chefs Cat Cora (the only female “Iron Chef”), Marcus Samuelsson (Winner of Bravo’s "Top Chef Masters") and L.A.’s own celebrity chef, Nancy Silverton (of Osteria Mozza and Pizzeria Mozza) will be on hand, showcasing the menu they created. All three chefs share billing at Macy’s South Coast Plaza Home Store where their restaurant concepts are featured as part of Signature Kitchen Cafe.

One of the city’s most in-demand disc jockeys, DJ Stonerokk will be handling the music, and guests can wander through the various party rooms all created by Along Came Mary. American Express, XBox and OfficeMax will have special lounges; recent runner-up on "America’s Next Top Model" Raina Hein will be debuting a designer dress made with office supplies including rubber bands and paperclips for OfficeMax.

The event benefits two LA County HIV/AIDS charities: AIDS Project Los Angeles and Project Angel Food. “We are proud to support the vital work carried out by AIDS Project Los Angeles and Project Angel Food,” said RB Harrison, president and regional director of stores. “These organizations have a daily impact on those living with HIV/AIDS; providing services, education, advocacy, meals and, perhaps most importantly, compassion.”

In addition, Macy’s is partnering with Reach LA (Realistic Education in Action Created to foster Health) for this year’s event to bring 100 teenagers to Passport. Working with the newest LAUSD campus – Central High School # 9, a visual and performing arts high school – REACH LA will host an educational party in the school’s Black Box Auditorium, before bringing the teens to the Orpheum Theatre for the fashion show.

Ticket Information
Tickets are on sale now, through Blue Room Events at www.macys.com/glamorama or www.blueroomevents.com/glamorama.

About Passport
Passport began as an awareness-raising fashion show in Macy’s employee cafeteria in 1982 and has since grown into one of the largest and longest-running HIV/AIDS events of its kind. The fashion benefit, with the help of the Macy’s Foundation, has donated more than $28 million for HIV/AIDS services, prevention, education and research. This year’s Macy’s Passport Presents Glamorama is held in Chicago, Los Angeles, Minneapolis and San Francisco.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for epic events like Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom. Visit www.macys.com/glamorama for the latest talent and event updates.

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