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Crucial Memory Advisor and System Scanner Online Tools:
http://www.youtube.com/watch?v=jG96c5xRdfc (this is a link to our YouTube video that walks users through our Crucial Memory Advisor™ and Crucial System Scanner online tools)
http://www.crucial.com/store/drammemory.aspx (link to the online tools)
The survey revealed that average UK computer owners reportedly only replace their PCs after 4.5 years of use. Only 2% of respondents said they were willing to replace their computer “every two or so years”.
Also noted within the release, here are a few other key takeaways from the survey results:
· Most survey respondents (53%) believe their computers should last “much longer” than three years
· Nearly half (46%) of respondents dislike something about their computer, with “slow speed” topping the list of dislikes (25%)
· Nearly half (49%) of the survey respondents believe they would benefit from upgrading their computer’s memory
· Twice as many Brits (39%) fear tinkering with the insides of their computer than handling a spider (16%)
Research Reveals Computer Owners Experience a “Four-Year Itch”
On average, US computer owners replace their machines every 4.5 years, citing slow speed as top dislike
Most survey respondents (58%) believe their computers should last “much longer” than the typical three years
Nearly half (47%) of respondents dislike something about their computer, with “slow speed” topping the list of dislikes (21%)
Three quarters (78%) of the survey respondents believe they would benefit from upgrading their computer’s memory
More than twice as many respondents fear tinkering with the insides of their computer (35%) than handling a spider (13%)
Survey was commissioned by Crucial.com, a leading online computer memory upgrade destination
Research Results Homepage and Sweepstakes
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Boise, ID, 11 May, 2011 – A recent survey commissioned by Crucial.com, a leading online
computer memory upgrade destination, revealed that computer owners reportedly replace their
personal computer after an average of only 4.5 years of use. Even with the abundance of newer
models, the survey revealed a strong reluctance to replace computers too often, with only two per
cent of respondents saying they were willing to replace their computer “every two or so years”.
For detailed survey statistics, related content, and sweepstakes details, visit
Despite strong loyalty, computer owners still struggle to find complete contentment with their
current machine: nearly half (47%) dislike something about their computer, and approximately
one in two (49%) are likely to have a disagreement with their computer for being “too slow to
The survey, conducted by Consumer Analysis Group, polled more than 1,000 computer owners
in the US, aged 16-70. It found that the most commonly-owned computer type in the US today is
an “old desktop computer”, as identified by 29% of survey respondents.
Growing Interest in Memory Upgrades, But Fear Factor Remains
When confronted with a sluggish machine, most computer owners said they turn to simple selfhelp
methods, such as running the anti-virus checker (59%), compressing files (56%), or
rebooting their machine (54%). However, more than three quarters of those surveyed (78%) also
believed they would benefit from a memory upgrade.
However, handling the insides of a computer, as with a “DIY” computer memory upgrade, filled
more people with fear (35%) than sweeping up and discarding a spider (13%). A likely
contributing factor is the widespread lack of knowledge about computer memory. Nearly half
(45%) of people surveyed didn’t know how much internal memory (RAM) is installed in their
“A lot of people regard their computers as more than mere machines, so it’s no surprise that the
research unearthed strong emotions from computer owners, such as the disagreements they have
with their systems due to slow speed,” said Roddy McLean, marketing director at Crucial.com. “A computer is a big investment that comes with high expectations, and it is clear from the survey that most people aren’t treating them like disposable assets.”
“Many people may not realize that there are some easy and extremely cost-effective remedies to the four-year itch, or simply tolerating a slow machine,” continued McLean. “For example, a $92 USD, 2GB Crucial memory upgrade for the popular Dell Dimension 2400 desktop computer with stock 128MB of RAM, can increase performance by 70-90% for everyday tasks like rebooting, resuming, and starting programs.* And a memory upgrade is breathtakingly simple to install, even for complete novices.”
Crucial.com is an online destination offering computer users an easy way to find the right memory upgrade for most desktop and laptop systems and step-by-step instructions on how to install it yourself.
Crucial.com is part of Micron Technology, one of the world's leading providers of advanced semiconductor solutions.
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*The Dell Dimension 2400 system tested included an Intel® Pentium® 4 2.53GHz processor on an Intel 845GV based board, CD ROM drive, 40GB IDE HDD. The motherboard was on BIOS revision 1.10 A05 and was running Microsoft Windows® XP operating system with the latest service pack per Windows update.
About Lexar Media Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all
major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.
Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.
Lexar. When Memory Matters.™
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
©2011 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar and When Memory Matters are trademarks or registered trademarks of Lexar Media, Inc. Crucial, and their respective logos are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.