GBK Brand Bar Luxury Lounge wrapup for the Academy Awards- March 2026
Celebrates 20th Anniversary with Exclusive Luxury Lounge Ahead of
Hollywood’s Biggest Night
Subheadline:
Oscar nominees, presenters, and other A-list talent gathered at The Maybourne Beverly
Hills to experience some of the hottest brands of the season.
Hollywood’s awards season energy was in full swing as Oscar nominees, presenters, past
winners, and other A-list talent gathered to celebrate at GBK Brand Bar’s 20th Anniversary
Awards Luxury Lounge, hosted at the The Maybourne Beverly Hills. Multiple Oscar
nominees came through the lounge including Best Supporting Actress Nominee Wunmi
Mosaku & Best Supporting Actor Nominee Delroy Lindo from Sinners. Also from Sinners,
Omar Benson Miller & Andrene Ward-Hammond were in attendance. Best Song Nominee
Nicolas Pike enjoyed the lounge along with fellow nominees Chris Lavis, Nicole Nelson,
Jonah Lees, Maciek Szczerbowski, Alisa Payne, Nikon Kwantu, James Dean, Geeta
Gandbhir, Lee Knight, Sam A. Davis, John Kelly, and Andrew Freeman. Stars from
nominated films such as Aidan Delbis from Bugonia and Callie Schuttera from Weapons
mingled with stars such as Mira Sorvino, John Carroll Lynch, Cheri Oteri, Lela Rochon,
Tiffany Haddish, David Alan Greir, Adina Porter, Monet X Change, Lynn Whitfield, Heated
Rivalry star Nadine Bhabha, stars of the hit series The Pit Brandon Mendez Homer,
Alexandra Metz, Lucas Iverson, and many, many more.
Among the most talked-about activations was InBody, the global leader in advanced body
composition technology, which gave celebrity guests a deeper look at their health and
fitness through precise, professional-grade body analysis. Another standout was Nuropod
by Parasym, the most studied wearable neuromodulation system designed to help calm
the nervous system while enhancing both physical and cognitive performance. Guests
were equally intrigued by Paul Peters Collective, where bestselling author and purpose-
driven coach Paul Peters introduced attendees to his books and speaking programs
focused on personal transformation and leadership.
Personal development and self-awareness also played a prominent role at the lounge
thanks to Anagha Deshmukh, who offered guests an exclusive handwriting analysis
revealing more than 100 personality traits, decision-making patterns, hidden strengths,
and professional blind spots. Complementing this focus on personal presence and
refinement was the LLUXXALL School of Communication and Professional Etiquette,
where founder Alla Kesser Gross gifted her signature etiquette and communication training
along with her books Graceful Femininity Playbook and Art de la Table: The Hosting
Playbook, helping guests elevate both their professional and social confidence.
The lounge also featured a diverse array of innovative partners across multiple industries.
Wellness and health-forward brands included Better U, a next-generation telehealth
platform integrating holistic psychiatry, ketamine therapy, peptides, psychotherapy, and
functional medicine; and iBreo, a wellness technology company offering award-winning
portable massagers designed for relaxation and stress relief. In the technology space,
DMOOSTER showcased its trend-forward audio gadgets and globally recognized design
collaborations, while Even Realities introduced guests to its sleek digital eyewear blending
AI-powered functionality with everyday wearability.
Lifestyle and culinary brands added to the indulgent experience. Guests enjoyed delicious
bites from Ike’s Love & Sandwiches and sampled sweet treats from Fillings NYC, which
reimagines the American pie through its signature palm-sized “Pie Minis.” Beverage
offerings included exceptional wines from Shafer Vineyards of Napa Valley’s Stags Leap
District, while Seasoned Straws added a playful twist to cocktails and mocktails with their
flavorful drink-enhancing straws. Guests also discovered Fellow Products, whose Stagg
EKG pour-over kettle elevates everyday coffee rituals with precise temperature control and
expert-level features for the ultimate cup of coffee.
Fashion, accessories, and design were also well represented throughout the suite. Shady
Lady showcased hats designed specifically for women, offering superior fit and luxurious
comfort, while Glory Jewelry gifted limited-edition butterfly-inspired pieces. Guests also
discovered eco-conscious luxury candles from Milena Los Angeles and cutting-edge lip
wellness products from Vybe-it. Creative expression extended beyond fashion as Chroma
Elite Paint presented its philosophy of “Transformation Through Color.”
Action Takers Publishing, a woman-owned company, offered celebrities the opportunity to
have their personal stories professionally ghostwritten and published,
while Mercedesmusic.com introduced Mercedes Ganon’s memoir How to Survive a
Knockout, chronicling her journey through boxing, music, and personal transformation.
Travel partners such as Sailrock South Caicos offered guests a taste of barefoot luxury with
stays at its award-winning private peninsula resort.
DJ ROSÉ brought live high-energy sound blending sophisticated lounge grooves with
celebratory anthems.
Philanthropy remained central to the GBK Brand Bar experience. The lounge proudly
supported impactful organizations including The Innocence Center, a nonprofit law firm
dedicated to freeing wrongfully convicted individuals; Goodwill India, which provides
clothing, meals, employment opportunities for women, and community support for
underserved populations; and Critical Breakdown, which highlighted its mission to
incubate and accelerate emerging artists and creators. Gavin Keilly, CEO of GBK Brand
Bar, has helped raise and secure over $10 million for more than 50 charities since 2002.