Playboy Anniversary of their Online Sportsbook – March 12th, 2004

Playboy International celebrated last weekend one of it’s more unusual bunniesthe Playboy Betting Bunny. PlayboySportsBook,com celebrated the anniversary of its on-line sports wagering site along with the launch of Playboy Golf on March 12 at the notorious Playboy Mansion.
The Playboy sports site is licensed and operated out of Gibraltar and is operated by Ladbroks. www.playboysportsbook.com is described as "an on-line fixed odds sports wagering site." .PlayboySportsBook.com offer a -range of fixed odds sports wagering, allowing international consumers to bet on American sports including football, basketball, baseball, boxing, tennis and golf and international sports including soccer and rugby. In addition, the site will allows participants to wager on events ranging from elections to Playboy’s Playmate of the Year.
The site features a Playboy Betting Bunny, a live Playboy Playmate dressed in the classic Playboy Bunny Costume, who serves as the site’s interactive hostess, including giving tips. In addition, PlayboySportBook.com provides highlights of daily sports wagering events, video event coverage, sports commentary, scores and stats and a chat lounge.

Playboy said the site has safeguards to prevent taking bets from the United States and other places where on-line sports wagering is illegal.
Under the agreement, Ladbrokes funds all operating costs, providing hardware and software, management and customer support. Playboy provides marketing, branding, user interface, design and content.
Playboy.com operates several Playboy-branded Web sites targeting the entertainment and lifestyle interests of young men, including: www.playboy.com, an advertising and e-commerce-supported Web site; www.cyber.playboy.com, a members-only subscription site featuring premium Playboy content and online events; the www.playboystore.com, which sells Playboy-branded products; and www.auctions.playboy.com, which auctions Playboy-branded merchandise and admission to exclusive Playboy events, and allows fans to auction their own Playboy memorabilia and collectibles. Playboy.com also operates www.cyberspice.com, a site featuring premium adult entertainment under the Spice brand.