Disney Store Grand Opening at the Westfield Fashion Square in Sherman Oaks, Ca (10/11)
Disney Store Celebrates Grand Opening of Newly-Designed Store at Westfield Fashion Square in Sherman Oaks, Ca
PASADENA, Calif., October 19, 2011–Today, Disney Store celebrated the opening of its award-winning new concept store at Westfield Fashion Square in Sherman Oaks, California. Westfield Fashion Square is one of many newly-designed Disney Store locations to open in North America this year, providing an interactive shopping destination and magical experiences for Disney fans of all ages. Disney Store’s new design aims to deliver “the best 30 minutes of a child’s day” through immersive experiences, including a Disney Princess castle with magic mirror, translucent magical trees, Disney∙Pixar CARS neighborhood, and the Disney Store Theatre, featuring the latest in Disney entertainment.
(Editor’s Note: For high resolution images, please go to http://bit.ly/DSNewStores)
“The magic and wonder of Disney is captured within the unique experiences that await families at Disney Store,” said Molly Adams, senior vice president of Disney Store North America, “More than a store, we’ve created a shopping destination where we bring the magic of Disney to life every day.”
The newly-designed Disney Store at Fashion Square opens just in time for Halloween and offers an array of Disney character costumes for kids and toddlers. A top choice for celebrities and their kids in 2011, Disney Store costumes have been spotted on the kids of Molly Ringwald, from the ABC Family show The Secret Life of the American Teenager; Joey Lawrence of ABC Family’s Melissa & Joey; Kyle Richards of The Real Housewives of Beverly Hills; actress Candace Cameron; actress Salma Hayek; Nicole Richie and award-winning singer Christina Aguilera, but every kid will feel special when dressed in a high-quality, stylish Disney Store costume for Halloween.
In celebration of Halloween, Disney Store at Westfield Fashion Square and Disney Store locations nationwide will host a Spook-tacular Halloween Dress Rehearsal Party on Friday and Saturday, October 21st at 4:30 pm and 6:30 pm and October 22nd at 10:30am and 12:00pm. The Dress Rehearsal Party includes games, a costume parade, and kids ages 3 and up who wear their favorite costume will receive a FREE gift (while supplies last). As a special bonus, families will view exclusive footage of Rapunzel’s royal celebration at Kensington Palace in London where she was welcomed into the Disney Princess royal court as the 10th princess.
The Sherman Oaks store joins the growing list of newly-designed stores already opened around the world, and by the end of 2011, the Disney Store will have 60 new concept stores in 16 major cities in North America and eight countries.
With each new store opening in the United States and Canada in 2011, Disney Store will donate 10 percent of the first day’s sales to the Make-A-Wish Foundation.
To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.
For more information, please visit www.disneyconsumerproducts.com/press/us
ABOUT DISNEY STORE The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.