FireFly Family Light-up Toothbrush that all Kids will Love (1/13)
THE FIREFLY® FAMILY
Fact Sheet
Does your child give tooth brushing short shrift? Add some pizzazz and a little “character” to the routine and watch him/her brighten at the prospect of spending the requisite time at the sink. From Dr. Fresh®, the leader in children’s oral care, comes a family of light-up timer character toothbrushes that dazzle, delight and defend against cavities. Choose the original colorful and sparkly FireFly® or indulge your kid’s passion for dolls, cartoons or comics with the likes of Hello Kitty, Barbie, Spider-Man, Batman or Superman models. Each lights up at the touch of a button and flashes for one minute — the time dentists say is needed to thoroughly brush each row of teeth.
This “flashy” FireFly family includes:
Original FireFly – A brightly colored toothbrush with a flashing light that blinks to indicate how long your child should brush each row of teeth, top and bottom. Try it in “disco mode” with lights off! SRP $0.99 (single pack) to $2.49 (multi-pack)
o Baby FireFly – Babies love color and light, and this toothbrush, which comes in baby pink and baby blue, lights up and flashes to keep them distracted while mommy brushes their teeth. Sized for baby and toddlers’ mouth. SRP $2.49
o Hello Kitty – The Japanese pop culture phenom has become a symbol of fun, friendship and a fashion statement with a celebrity following. Now, it also stars in the cat’s meow of toothbrushes! SRP $2.99
o Barbie – The legendary doll and original FireFly’s chic cousin. The light even blinks a sparkly pink to match Barbie’s dress. SRP $2.99
o Strawberry Shortcake – This iconic, fruit dessert-themed American doll is wining the hearts of kids again…and dentists too. She’s the new and sweetest addition to the FireFly family! SRP $2.99
o Spider-Man – The super-hero alter ego of the FireFly – defends against the dark forces of cavities while scaling tall buildings. SRP $2.99
o Batman and Superman – The Justice League gets tough on oral health! Like crime in Gotham City, cavities don’t stand a chance against The Caped Crusader. And The Man of Steel can fly circles around these villains in a nanosecond. SRP $2.99
o Hot Wheels – Auto-motivate your child to brush longer and better! This toothbrush features the classic toy car and puts kids in the driver’s seat when it comes to good hygiene. SRP $2.99
o Peanuts – The beloved Snoopy is now tooth brushing’s best friend. The winsome canine from the iconic comic strip sits atop this colorful toothbrush. SRP $2.49
Best-selling kids toothbrush in the U.S.
Inadequate, rushed brushing is one of the number one causes of early childhood cavities; these friendly and familiar character brushes encourage compliance in young children and helps instill good oral care habits for a lifetime
Soft, high quality dupont bristles won’t cause microscopic cuts to children’s delicate gums Ergonomically sized for a child’s hands
Light stops functioning after approximately 3 months, indicating it is time to replace the toothbrush
ADA Accepted (American Dental Association)
Available at Walmart, Target, Walgreens and other drugstores and mass merchandisers nationwide, as well as www.fireflytoothbrush.com
For press information and/or product samples, please contact Megan Brown Bennett ([email protected]) or Layla Rafael ([email protected]) at Light Years Ahead, (323) 650-2201