Secret Room Events hosts Academy Awards Red Carpet Style Lounge Post Coverage and Photos- March 2014

Another great job by the Secret Room for organizing a fabulous gifting lounge for the 2014 Academy Awards.  Incredible vendors came from all over the country and endured the rainy weather to meet, greet and gift their new and latest products.  Secret Room always does a great job planning these events and getting great sponsors to showcase to Hollywood’s finest people. A fine group of talent, celebrities and media attended at the Montage Beverly Hills on March 1st, 2014. Please scroll to the bottom to see some celeb photos taken at the gifting lounge.

Talent and Celebs that attended:

Christopher Benstead (Gravity), John Ridely (12 Years a Slave), Christopher Rouse (Captain Phillips), Chris Sanders (The Croods), Rob Steinberg (12 Years a Slave), Kelsey Scott (12 Years a Slave), Alan Baumgarten (American Hustle), Craig Borten (Dallas Buyers Club), Jeff Pope (Philomena),Crispin Struthers (American Hustle), Chris Buck (Frozen), Chris Burdon  (Frozen), Heather Loeffler (American Hustle), Bobby Lopez (Frozen), Kristen and Bobby Lopez (Frozen), Chris Mulkey (Captain Phillips), Chris Munro (Captain Phillips), Mike Prestwood Smith (Captain Phillips), Phedon Papamichael (Nebraska), Jeremy Scahill (Dirty Wars), Oliver Tarney (Captain Phillips), Mark Taylor (Captain Phillips), Peter Del Vecho  (Frozen) and Michael Wilkinson (American Hustle). Other talent such as Jim O’Heir (Parks and Recreation), Cameron Monaghan (Shameless), Rose McIver (Masters of Sex), Timothy Murphy (Road to Paloma), Peter Parros (The Haves and Haves Not), Lyndon Smith (Parenthood), Riley Smith (True Blood), Benjamin Stockham (About a Boy), Victoria Summer (The Uberkanone and Transformers), Nick Verreos (E! and Project Runway), Matt Walsh (Veep), Breeda Wool (Un-Real), Jackson Pace (Homeland), Nicole Beharie (Sleepy Hollow), Jaclyn Betham (The Haves and the Haves Not), Gregg Binkley (Raising Hope), Jennifer Blanc (The Wild Bunch), Rowan Blanchard (Girl Meets World), Brandi Burkhardt (Hart of Dixie), Caitlin Carmichael (Chosen), Bailey Chase (Longmire), Vernon Davis (NFL 49’ers), Rosie Fellner (The Face of An Angel), Noel Fisher (Shameless), Carolyn Hennesy (General Hospital), Judith Hoag (Nashville), Donis Leonard Jr (House of Lies), Jen Lilley (Days of Our Lives), Kate Linder (The Young and the Restless) and Caity Lotz (Arrow).

Post press release:

Honoring the 86th Academy Award nominees, Secret Room Events hosted the Red Carpet Style Lounge, an extravagant gift lounge experience showcasing the latest and greatest in apparel, jewelry, accessories, home furnishings, electronics, skincare, pet products, luxury travel destinations and more. Celebrities and media had the opportunity to be gifted exciting new products from a plethora of sponsors. Many Academy Award nominees and winners attended as well as numerous television and movie talent. Wolfgang Puck co-hosted with Amenity Services, providing a fabulous food and beverage lounge with onsite spa services. This event benefited the spcaLA (Society for the Prevention of Cruelty to Animals Los Angeles) and was onsite to bring awareness and accept donations. The spcaLA believe that animals, as living creatures, have value beyond economic measurement, and are entitled to legal, moral and ethical consideration and protection.

Luxury vacation packages were gifted to 7 different exotic destinations. Celebrities lucky enough to receive these were: Meryl Streep, Tom Hanks, Ellen DeGeneres, Cate Blanchett, Sandra Bullock, Matthew McConaughey, George Clooney, Christian Bale, Leonardo DiCaprio, Amy Adams, Bradley Cooper, Jonah Hill, Michael Madsen, Sally Hawkins, Vernon Davis, Kevin Costner, Jennifer Lawrence, Julia Roberts, Martin Scorsese, Spike Jonze, Woody Allen, Chiwetel Ejiofor and more. Blue Residences Aruba is gifting 7 nights in a Luxury Three Bedroom Ocean View Suite. Timbers Resorts is gifting 4 nights at either the Sebastian in Vail or the Castello di Casole in Tuscany. Old Bahama Bay Resort Bahamas is gifting 4 nights for 2 in a Junior Ocean Front Suite. Valentines Resort and Yacht Harbor Bahamas is gifting 4 nights for 2 in a Luxury Suite Belair Beach Hotel. St Maarten is gifting 6 nights for 4 people in a Two Bedroom Oceanfront Suite. Spice Island Beach Resort Grenada is gifting 7-nights all-inclusive (including food and beverage) for 2. Casa Colonial Dominican Republic is gifting 4 nights for 2 in an Oceanfront Junior Suite, daily breakfast, dinner and 1 50-minute Bagua Classic Massage per person.

Some of the latest and greatest in tech and electronics were gifted to guests from Jetson Electric Bike’s stylish, 100% eco-friendly electric bikes that are fully assembled and in a variety of impressive colors, Logitech’s state of the art electronic and entertainment products and AudioVox’s ingenious solutions for mobile and home entertainment.

Jewelry designers were on hand gifting and offering loan outs for the red carpet from La Corza fine jewelry, 2(X)IST Watches, Betty James handmade jewelry and Rinaldo’s designer jewelry.

Luxury home décor and interior design sponsors were showcasing and gifting products from Pacific Green sustainable furniture made with Palmwood®, Divine Design USA fine home furnishings, Thermos brand Stainless King™ travel tumbler and Rocket Farms Inc. potted floral, herbs and vegetables to enhance lifestyles.

Pet product sponsors were gifting new and innovative products to guests from Voyce wearable technology health and wellness device for dogs, Majestic Home’s high quality pet beds, Jon Paul Pet’s comprehensive pet care products and GooFurr Inc. medication delivery system for pets to make medicating your cat or dog easier.

Sponsors were onsite to gift celebrities with little ones products from Hape Toy’s creatively designed and eco-friendly sustainable toys, Sleep Belt’s hands free skin-to-skin support system for baby, Chez Shea Baby patented bibs for babies and toddlers, Rich Vitamins LLC vitamins and nutritional supplements and Kinderfeet’s sustainable wooden push bike with unique chalkboard finish.

Skin and hair care sponsors were gifting exciting new products to help get guests “red carpet ready” from Carmex’s lip balm for cold sores and chapped lips, Nerium’s powerful age-defying skin care cream, Atzen’s skincare products to promote health and radiance, Lip Ink International smear proof cosmetic color and fragrance, adult products new line of luxury massagers, Cureology Beauty supporting Breast Cancer Research through hair care and Biodara Skin eco chic luxury organic skin care.

Foodies and cooks loved the unique gifts sponsors are giving from North Shore Goodies handcrafted gourmet food products and La Brea Bakery premier artisan bread brand.

Apparel and footwear sponsors were gifting products to fashion forward guests from Uzurii Luxury Footwear’s embellished sandals, Nomadic State of Mind handmade and vegan machine washable footwear and LeTarte’s iconic Maui based swimwear.

Wolfgang Puck hosted a fabulous food and beverage lounge thanks to Sherri Scheck-Merrill – VP of Product Development at Amenity Services Inc. & Founder of Fashionomics Live; a student internship program. Wolfgang Puck Coffee and Coffee Bean & Tea Leaf will be serving special coffee and tea drinks onsite. Spa treatments will be available within the lounge area. Michelle Fong from Dial M for Make-up will be offering lash extensions and make-up application, Cecilia Alcala from Bella by Design Studio will be offering make-up and hair services and Kaamiya Alli and Yvette Del Toro from Serve the Goddess will be providing manicures.

Guests left with even more gifts as they walk away with a fabulous gift bag full of sponsor products including Mouth Party LLC gourmet sea salt caramels, Rouge and Co. stylish housewares and gifts, OPI nail products, Spartacus Enterprises fetish products, Mack and Jane handcrafted jewelry, Lucend’s hand sewn bags, Taymor luxury bath caddy, Rachel Tribble original artwork, Skin Kare Industries, Inc. cosmecutical grade skin care, Iobella innovative body-shaping health spa, Shoe Shinez original shoe embellishment, Ulysses Press Lights Camera Booze and Picture Cook books, Rosebud perfume lip balm, Marina Cottage Soap Co. natural skincare, K’Nex Construction toy kits, Nite Specs reading glasses, Indigena sea based botanical skincare, Boston Stitch embroidery and design work, Beardition men’s natural beard and grooming products, California Tan Sunless products, Makeup Artist’s Choice/ Bell Evolve custom formulated cosmeceuticals, site for baby names and meaning, Dogni collars and bandanas, Keith Finkelstein glass art, Byron Bay Cookie Company deliciously decadent cookies, Sasshaye Records, Zephyr Pacific Distributers, Ltd. make-up removers and towelettes, Toufayan Bakeries, Inc. whole wheat and gluten free wraps and Poopy Carrier LLC stylish poop bag holder for your leash.

About the spcaLA: spcaLA is an independent, nonprofit animal welfare organization serving Southern California since 1877. Donations run programs and services including Cruelty Investigation, Disaster Animal Response Team, Humane Education and a variety of shelter services. Financial support for the organization’s humane programs is provided solely by donations from individuals, corporations, and foundations. Please visit to find out more.

The LA Times featured Secret Room Events Red Carpet Style Lounge exclusively in their business section which caused a lot of stir:,0,6724344.story#axzz2vK50BsTF

About Secret Room Events: Secret Room Events produces award winning gift lounges and gift bags surrounding major award shows and private entertainment and celebrity related events. Voted by Huffington Post as best gift suite. Contact Amy Boatwright at or for more info.

SRE International not affiliated with the Academy of Motion Picture Arts and Sciences or the Academy Awards.

The Secret Room was also written up in the Los AngelesTimes Business section on Tuesday after the Academy Awards. Great article almost  a half a page! 

Photos in order are- Brandi Birkhardt, Jon Ridley, Jim Oheir Voyce, Kelsey Scott who was a nominee for 12 years a slave and nominee Michael Wilkinson.