The Art of Shaving Beverly Hills Store Feature & Products is our top pick for shaving and men’s products (5/12)
The Art of Shaving recently opened its new location in Beverly Hills not far from their Century City location. I highly recommend a visit for a shave, haircut, facial, manicures/pedicures and their fantastic products. The new space is located at 9520 Brighton Way Beverly Hills, CA 90210
(424) 777-4140. The flagship location in Beverly Hills, California, in the heart of 90210, features our widest range of services in a shop with an expansive Barber Spa, an accompanying lounge and a broad selection of our shaving and grooming products.
The Art of Shaving Barber Spa® offers men an indulgent grooming experience in a masculine and luxurious environment. Our Master Barbers are expertly trained to provide a range of services using our products and pure essential oils to leave clients well-groomed and relaxed. This location offers manicures and pedicures
I had one of their Royal Shaves, which started with the pre-shave oil. Then my face and neck was lathered up with the badger brush and their specialty warm shaving cream. The next step was the actual shaving with a new blade that was put under hot water so my pours were even more open. After shaving with the grain, my barber went against the grain a little bit to get even closer. The last part was the after-shave balm with no alcohol. My skin looked and felt great.
I had to get their fantastic products and spread the word about this place for all men to know about and visit. They have a variety of scents (no scent) and products for certain types of skin that the store staff or your barber can suggest. The new ocean kelp collection is great for dry skin and I highly recommend it.
When they met in Miami, Myriam was just 19 and Eric was 26. Myriam, with a background in the spa industry, had a love for skin care and cosmetics. Eric, with a background in business, had a true entrepreneurial spirit. Seeking new opportunities they moved to New York City in 1995, where Myriam began studying Eastern medicine and Aromatherapy, and Eric joined a small company distributing European grooming products for men.
Like most men, Eric had sensitive skin. One day, in the kitchen of their Manhattan apartment, Myriam decided to formulate a special oil for him to be used before shaving—a combination of botanical ingredients and pure essential oils. The next morning, Eric applied this protective pre-shave oil before shaving. From the first stroke of the razor, he could feel the blade glide smoothly across his face. A new shaving concept was born.
Eager to share their new pre-shave oil treatment—but having no money to invest-they decided to sell their car for $12,000 and use the proceeds to open a store, and during the fall of 1996, the first The Art of Shaving shop opened its doors on a side street in Manhattan. Six months later, an extraordinary thing happened: The New York Times devoted a full-page story to the little shop. The response was amazing—new customers packed the shop and then returned again and again.
Wanting to build on this momentum, they opened a second shop on Madison Avenue and developed a complete line of natural shaving products. Soon the two had become experts, and in 2002, Random House published their hard cover book, The Art of Shaving. They continued to perfect the science as well as the art of shaving, until they achieved their goal. “The 4 Elements of the Perfect Shave”—a new shaving system—was launched. Just two years after opening their first store, Myriam and Eric found themselves at the forefront of what would become a revolution in men’s grooming.
The Art of Shaving has become the best-selling men’s brand at high-end department stores. Their own stores can be found in over 66 locations nationwide. The Art of Shaving was acquired by Procter & Gamble in June 2009.
The Art of Shaving was started in a kitchen. Today the company is a worldwide organization still nurtured by the founders’ talent and passion. They have succeeded in creating a brand with a mission, one that promises to be a household name for generations to come.
Los Angeles: Morgan Spurlock brushes up Will Arnett’s clean shaven face for the premiere of their new film: Mansome, presented by The Art of Shaving.
Ben Silverman, Will Arnett, Morgan Spurlock
Product: The Art of Shaving Fine Badger Brush, $110 available at theartofshaving.com
Background:
Men! The men’s “bikini wax” conversation has officially begun. From man-scaping, eye-brow threading, to men having “me time” at barber salons; men are beginning to see the importance of grooming, as models, actors, experts and comedians weigh in on what it is to be a man today in the new movie, Mansome. Mansome takes a comedic look at the contemporary issue of male identity—expressed through the varying grooming methods different men adopt.
Presented by The Art of Shaving, Mansome premiered May 9 in Los Angeles. It’s directed by Morgan Spurlock and executive produced by actors/comedian Will Arnett and Jason Bateman, and Electus founder Ben Silverman.
The Art of Shaving:
Through this film, The Art of Shaving wants to help educate men around the U.S about Grooming 101.
1. Men can come to The Art of Shaving locations for The Royal Shave – a 45 minute spa-like experience to get the perfect shave.
2. Men can also follow The Art of Shaving’s 4 Elements of the Perfect Shave – 90% of men complain that they get razor burn from shaving, to rid red bumps, do the following:
a. Prepare
To soften the beard and provide protection
Apply The Art of Shaving Pre-Shave Oil before shaving to provide a protective barrier and improve razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.
b. Lather Up!
For a close and comfortable shave
c. Shave
With a good handle and proper technique
Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.
d. Moisturize
To revitalize and soothe dry skin
After shaving, rinse with cold water and pat dry. Use The Art of shaving After-Shave Balm, formulated with shea butter and jojoba oil to revitalize and soothe dry skin after shaving.