2007 Pacific Life Open tickets on sale now plus Challenge System will apply (11/06)

DAILY TICKETS ON SALE MONDAY FOR THE 2007 PACIFIC LIFE OPEN

Tournament To Feature Electronic Line Calling And The Player Challenge System

Indian Wells, Calif., November 3, 2006 – The Pacific Life Open, the
fifth most-attended tennis tournament in the world, will feature
Electronic Line Calling, along with a player challenge system, during
the ATP and Sony Ericsson WTA Tour event to be held March 5-18, 2007,
at the Indian Wells Tennis Garden, it was announced today by
tournament chairman Charlie Pasarell.

This past summer, the US Open and the ten US Open Series summer
tournaments used electronic line calling technology and a player
challenge system, both of which debuted at the Sony Ericsson Open in
March. With this system, a player can challenge line calls, after
which an official replay will be projected onto soon-to-be installed
in-stadium video boards and simultaneously fed to the television
broadcast, allowing players, officials, on-site fans and television
viewers the opportunity to see the live results of a player challenge.

"This cutting-edge technology will enhance our already world-class
stadium," said Pasarell.  "We are taking another step in our continued
commitment to make the game of tennis and the Pacific Life Open
experience more interactive and enjoyable for the fans."

"The Pacific Life Open is one of the world’s great tennis events, and
its players and fans will now benefit from this new breakthrough for
the sport," said Arlen Kantarian, Chief Executive, Professional
Tennis, USTA.  "Instant replay has been a proven success and has added
to the officiating, player and fan experience."

Fans interested in seeing this new technology, in addition to the
world’s best tennis players, will have their first chance to get daily
tickets on Monday, November 6, 2006, when tickets to all 20 sessions
of the Pacific Life Open go on sale.  Coachella Valley residents have
the opportunity to receive a 30 percent discount on most sessions,
which provides even greater value for the biggest sporting event of
the year in the desert.

Individual tickets range in price from as low as $14 for evening
session grandstand tickets to $66 for loge seats on the final weekend.
In addition to the Coachella Valley resident discount, many daily
discounts are available to families, USTA members, seniors, students
and the military.

Along with daily tickets, a number of additional ticket packages
providing great value are available including four box seat
mini-series packages that feature the same great seat location for
each session and membership to the private, air-conditioned dining
area, The Garden Club.  In addition, fans can purchase classic box
seat series packages, hotel and ticket packages and Tennis Garden
packages, all of which are series packages for weekend or evening
sessions only.

The Indian Wells Tennis Garden box office has enhanced its online
ticket sales program and it offers fans a virtual tour of the sight
line from any section in the stadium.  The program also now features a
real-time system that provides immediate confirmation of seat
locations to the customer after purchase.

Fans logging onto www.PacificLifeOpen.com have the chance to enter to
win a VIP final weekend which includes two box seat tickets for both
the women’s and men’s final championship matches, one room at a luxury
hotel in Indian Wells for two nights, airport pick-up and drop-off in
an official tournament Mercedes-Benz and shuttle service to and from
the tennis stadium and hotel.

For information on all ticket prices and packages visit
www.PacificLifeOpen.com and click Tickets, call the Indian Wells box
office, 800-999-1585 or 760-200-8000, or visit the box office, 78-200
Miles Avenue, Indian Wells, CA 92210.

About the Pacific Life Open
The Pacific Life Open, a two-week combined ATP Masters Series and Sony
Ericsson WTA Tour is held annually at the beautiful Indian Wells
Tennis Garden, located near Palm Springs in Southern California’s lush
desert oasis. The second largest tennis stadium in the world had more
than 270,000 fans passed through the gates of the event in 2006, while
millions more watched over 40 hours of television coverage on ESPN2.

About Pacific Life
Founded in 1868, Pacific Life provides life insurance products,
individual annuities, and mutual funds, and offers a variety of
investment products and services to individuals, businesses, and
pension plans. Pacific Life counts more than half of the 100 largest
U.S. companies as clients1 and is a member of Insurance Marketplace
Standards Association (IMSA), whose membership promotes high ethical
standards for the sale of individual life insurance and annuities.
For additional information about Pacific Life, including its current
financial strength ratings from A.M. Best, Fitch Ratings, Standard &
Poor’s, and Moody’s, visit the company Web site at
www.PacificLife.com. 1 Data compiled by Pacific Life using the FORTUNE
500 list as of April 2006.