FOR IMMEDIATE RELEASE
May 11, 2007
jumpstart the summer with
fresh: MOCA’S SUMMER PARTY AND SILENT AUCTION
SATURDAY, JUNE 2, AT THE GEFFEN CONTEMPORARY AT MOCA
FRESH: MOCA’s Summer Party and Silent Auction 2005, photo by Berliner Studios
Artwork courtesy of assume vivid astro focus
Los Angeles—The Museum of Contemporary Art (MOCA) presents FRESH: MOCA’s Summer Party and Silent Auction. This event takes place on Saturday, June 2, from 7pm to 11pm, at The Geffen Contemporary at MOCA (152 North Central Avenue, Downtown Los Angeles), and features over 250 artworks by emerging and established local, national, and international artists for sale at or below market prices. In addition to the silent auction, FRESH presents a lively party with music, food, and drinks. Proceeds support MOCA’s exhibitions and acquisitions programs.
FRESH 2007 includes works by numerous artists featured in the Museum’s exhibitions and permanent collection, as well as others including Eduardo Abaroa, John Baldessari, Marlene Dumas, Sam Durant, Máximo González, Matthew Greene, Violet Hopkins, Roni Horn, Anna Sew Hoy, Jeff Koons, Sharon Lockhart, Aaron Morse, Allen Ruppersberg, Ed Ruscha, Spencer Sweeney and Hiroe Saeki. This auction presents an opportunity for the public to acquire the newest and highest quality artwork, much of which is not available through galleries, with prices ranging from $700 to $10,000. All works have been donated by artists, collectors, and galleries.
“FRESH is a truly unique auction event for art enthusiasts, young collectors, and seasoned collectors alike,” said MOCA Trustee and Auction Chair Jennifer Simchowitz. “This year, the event offers a range of works by some rising stars and established names in the contemporary art world, especially selected by our auction committee and MOCA curatorial staff.”
MOCA Trustee Jennifer Simchowitz chairs the auction, and committee members include Maria Bell, Ruth Bloom, Rebecca Bloom, Blake Byrne, Cesar Cervantes, Sarah Cohen, Rosette Delug, Betty Duker, Clifford Einstein, Madeline Einstein, Danny First, Barry Fox, George Freeman, Tony Ganz, Dede Gardner, Michael O. Gold, Molly Hall, Richard Harrah, Frank Hettig, Carolyn Hunt, Doug Inglish, Sharon Johnston, Bettina Korek, Eric Kranzler, Nancy Kwon, Laura Maslon, Doug MacLaren, John Morace, Shirley Morales, Thomas Morgan, Brenda Potter, Dennis A. Roach, Paula Rudnick, Larry Sanitsky, Samuel Schwartz, Shanit Schwartz, Colette Shelton, Dominique Shelton, Stefan Simchowitz, Beth Swofford, Chip Tom, Tiffany Tuttle, and Stacy Twilley.
The general public is invited to view the auction artworks and place bids from Saturday, May 26 to Friday, June 1, at The Geffen Contemporary at MOCA from 11am to 4pm. An online catalogue of all auction items will be available at moca.org/auction, starting May 9, 2007.
Tickets are $120 in advance and $150 at the door. To purchase tickets, please contact Michelle Bernardin at 213/633-5318 or firstname.lastname@example.org.
The party is designed in collaboration with Johnston Marklee Architects. Live music acts and DJ sets to be announced.
FRESH: MOCA’s Summer Party and Silent Auction is presented by Bonhams & Butterfields Auctioneers & Appraisers, PUMA ®, and The Michael Napoliello Trust.
Beverages are generously provided by Karl Strauss Brewing Company, FIJI Water, and IZZE Sparking Juice.
Martinis Courtesy of Grey Goose Vodka.
SkyBridge is the Exclusive Private Jet Travel Service of MOCA’s FRESH Auction.
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The Museum of Contemporary Art, Los Angeles (MOCA) is your source of creativity and inspiration in Los Angeles through innovative exhibitions and programs by significant and compelling contemporary artists. MOCA is a private not-for-profit institution supported by its members, corporate and foundation support, government grants, and admission revenues. MOCA Grand Avenue is open 11am to 5pm on Monday and Friday; 11am to 8pm on Thursday; 11am to 6pm on Saturday and Sunday; and closed on Tuesday and Wednesday. Wells Fargo provides free admission every Thursday from 5pm to 8pm. General admission is $8 for adults, $5 for students with I.D. and seniors (65+), and free for MOCA members, children under 12, and everyone on Thursdays from 5pm to 8pm. For 24-hour information on current exhibitions, education programs, and special events, call 213/626-6222 or access MOCA online at moca.org.