MLB, LA Dodgers and People recognize LA area community at 2009 All Star Game (5/09)
FOR IMMEDIATE RELEASE Contact: Public Relations
Wednesday, May 13, 2009 (323) 224-1301
MLB, DODGERS AND ‘PEOPLE’ TO RECOGNIZE LOS ANGELES-AREA COMMUNITY “ALL-STAR” AT 2009 MLB ALL-STAR GAME
Fans Are Encouraged to Nominate an Everyday Hero Making a Difference in the Los Angeles Area
Major League Baseball, the Los Angeles Dodgers and PEOPLE have launched a national campaign, “People All-Stars Among Us,” which will recognize individuals who have served their communities in extraordinary ways. Fans are encouraged to nominate those from the Los Angeles area who are making a difference within the community. This initiative is part of the 2009 MLB All-Star Summer program dedicated to charitable initiatives and recognition of the important role of community service.
Dodgers fans can log on to www.PeopleAllStars.com through May 22 to nominate themselves as well as community “All-Stars” they would like to recognize within the Los Angeles area. Three finalists representing the Dodgers will be announced in June and the public will vote online for one winner among the finalists to represent the club at the 2009 MLB All-Star Game on July 14 in St. Louis .
“We created a Community WINners award this year through our DodgersWIN program to recognize such All-Stars among us,” said Dodgers CEO Jamie McCourt, who created the Dodgers Women’s Initiatives Network. “From volunteers in shelters to umpires in Little Leagues, our community is full of everyday people who perform extraordinary good deeds. We are pleased to nominate them as PEOPLE All-Stars Among Us.”
All 30 winners will be integrated into the All-Star Week festivities in St. Louis and honored during the All-Star Game pre-game ceremony. One winning “All-Star Among Us” will be featured in a PEOPLE editorial the week of the MLB All-Star Game.
Major League Baseball will dedicate 2009 All-Star Summer to raising funds and awareness for charitable initiatives and celebrating the importance of community service. The charity and community service initiatives, which will be themed “Going Beyond,” will be the most extensive in Major League Baseball All-Star history and will complement the celebration of history and traditions of baseball and the St. Louis Cardinals. Major League Baseball will focus its efforts on three key pillars – Health, Youth Development and Community – by supporting healthcare organizations and education programs, increasing opportunities for young people to play baseball, acting in an environmentally-conscious manner and celebrating the community service accomplishments of everyday citizens.
About 2009 Major League Baseball All-Star Game
The 80th Major League Baseball All-Star Game will be played on Tuesday, July 14th in St. Louis and will feature the best of the American League taking on the top players of the National League. Building up to the excitement of the All-Star Game, Major League Baseball will conduct a wide variety of special events and charitable activities for fans both inside and outside of Busch Stadium. At the ballpark, the events will include Taco Bell All-Star Sunday on Sunday, July 12th featuring the XM All-Star Futures Game and the Taco Bell All-Star Legends & Celebrity Softball Game, and Gatorade All-Star Workout Day on Monday, July 13th featuring the State Farm Home Run Derby. Outside of the ballpark, fans will have an opportunity to experience All-Star Summer through a variety of special events including Major League Baseball All-Star FanFest, the five-day interactive fan festival; the All-Star Concert benefiting Stand Up To Cancer, a free concert for fans under The Gateway Arch; and the All-Star Game Red Carpet Show presented by Chevy, a free parade of All-Stars leading into Busch Stadium. The Midsummer Classic will be televised nationally on FOX Sports and will be shown around the world by Major League Baseball International. For more information visit www.allstargame.com.
About PEOPLE
PEOPLE revolutionized personality journalism in 1974 and is today the world’s most successful and popular magazine. Each week, the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City . For more information visit www.people.com.